Avid's New Products -Avid | DNA Family Line

For more than a decade, Avid has shaped the genetic blueprint of digital nonlinear technology. From evolving the innovative, intuitive interface of the Avid Media Composer through seamlessly integrating postproduction and news production workflows, Avid has fathered many of the industry's most important innovations.
That Avid lineage continues with the birth of the Avid DNA family - Avid Mojo, Adrenaline, and Nitris. This purpose-built hardware is designed specifically for processing media, from DV25 to 10-bit HD. Coupled with next-generation Avid editing software, Avid's line of Digital Nonlinear Accelerators delivers the dedicated power you need for capturing, editing, finishing and outputting video. With incredible effects. In real time. In whatever format the job requires. Avid DNA systems work in conjunction with new Avid software to create a progressively powerful line of nonlinear content creation solutions that offer true real-time functionality, advanced input and output capabilities, and tight interoperability with the Avid Unity family of shared-storage and media asset management solutions. In addition, the entire family of Avid DNA solutions is fully programmable, allowing for future upgrades to codecs, effects and other functions to take place electronically - over the Web or on CD.

Not only do you get the computing performance of the host CPU you've chosen, the Avid DNA family multiplies that performance with an additional shot of computing power that is purposely engineered for media processing. Power and performance the simply isn't available from any other solution. Generation after generation, Avid solutions have bred new ways for media content creators to be more productive and more creative. It's in our blood. It's what we were born to do.

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